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Profiling

Weenko’s Profiling Solution allows Operators to increase their offers profitability through deep customer understanding. The profiling engine performs a detailed analysis of customers and their behavior enabling the launch of targeted marketing offers:

  • Customer segmentation engine allowing subscribers rating and classification in different groups based on their usage (Calls, SMS, Recharges,
  • Status, Balance, etc.),
  • Manual or scheduled segmentation procedures and transfer of customers segments to IN platform for promotions or rewards allocations.

The Profiling solution is based on the same technical architecture as Weenko Reporting system, it can be implemented standalone or as a complementary module.